Tourism businesses specializing in excursions to rural destinations seemingly could benefit from a boom in guests—if they play their cards right. So have such companies been able to conduct successful tours in the midst of a pandemic?
Dear Fellow Travelers, Ibn Battuta was a 14th century Moroccan traveler. During his lifetime he covered nearly 73,000 miles—far surpassing Marco Polo’s 7,500. “Travel leaves you speechless,” he wrote, “then turns you into a storyteller.” Let me first acknowledge that all of us in the global travel universe—an industry that, only months ago, supported about […]